Episode 31: Jeremie Guillerme – Turning reputation into a strategic advantage

Unlocking Value Podcast, episode thirty-one

In this episode, John is joined by Jeremie Guillerme, Partner at Reputation Inc, a specialist consultancy focused on helping organisations understand, build and protect their reputation with the stakeholders that matter most.

Jeremie has spent his career advising businesses across corporate affairs, communications and strategy. His work centres on a simple but often overlooked idea: reputation is one of the most valuable assets a company has, yet very few organisations manage it in a deliberate or structured way.

For professional services firms – where value is almost entirely intangible and built on trust – that gap matters even more.

Jeremie and John explore what reputation really means in practice, why it so often falls between the cracks in leadership teams and how firms can take a more intentional approach without overcomplicating things.

They discuss:

• Why reputation is best understood as the collective perception of your stakeholders and how it directly influences commercial outcomes
• The idea that reputation is a “risk of risks,” where operational or cultural issues can quickly become reputation problems if left unchecked
• How an “outside-in” perspective, particularly through structured conversations with clients, can highlight risks and opportunities leaders often miss
• Why consulting firms are especially exposed, including the concept of “reputation by association,” and why choosing the right clients matters more than people think
• How firms can build and protect their reputation in a noisy environment by being clear on what they stand for and selective about what they engage with

If you lead a consulting or professional services firm and want a clearer, more practical way to think about reputation beyond brand and communications, this discussion offers a useful perspective on where to focus and what to do differently.

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🎧 This episode is available to stream below or on any of your usual podcast platforms (such as Spotify and Apple Podcasts)