Episode 13: Marcus Eden-Ellis – The Bid Expert Who’s Turned Selling Into a Science
From instinct to insight: the science of persuasive, value-driven selling In this episode of the Unlocking Value podcast, John Howard speaks with Marcus Eden-Ellis, the founder and chief executive of Bid Perfect, a specialist consultancy that helps organisations compete, persuade, and win. Marcus spent decades in senior sales roles before launching his own firm in 2006. Nearly […]
Episode 12: Adam Craker – Leading in one of the toughest markets ever and the subtle art of GESHIDO
How to stay agile, motivated and mission-driven through shifting ownership models In this episode of the Unlocking Value podcast, John Howard speaks with Adam Craker, Chief Executive of iqbusiness, one of South Africa’s leading consulting and digital integration firms. Adam has led iqbusiness for more than 15 years, guiding the firm through three distinct chapters: […]
Episode 8: Craig Herd – Marketing Only Matters If It Goes Somewhere
How to turn consultancy sales and marketing into a real growth engine In this episode of the Unlocking Value podcast, John Howard speaks with Craig Herd, founder of Consultancy Growth. Craig shares his journey from door-to-door sales at 19, to becoming National Sales Director with a team of 55, to working with a growth enablement […]
Episode 7: Justin Langford – Watermelon KPIs, Moneyball Thinking and Scaling without External Investment
How Justin Langford scaled Coeo with a PE-style playbook – without external funding In this episode, John Howard speaks with Justin Langford, co-founder and CEO of Coeo. Over nearly two decades, Justin has grown the business from a two-person start-up into a consultancy trusted by some of the UK’s largest organisations. Justin shares the key […]
Building value and focus to accelerate FourCentric’s exit journey

Garwood Growth helped FourCentric prepare for a successful exit by creating a clear, prioritised strategy that boosted performance, built confidence and aligned the team around value-driving initiatives.
Episode 1: Should We Even Consider a Deal?

Real stories from founders and leaders on deciding if – and when – to sell, take investment or stay independent. In this opening episode of the Unlocking Value podcast, we begin a six-part mini series all about the ‘investment story’. To kick things off, we go right back to the first big question founders face: […]
Operational Due Diligence and Post-Deal Integration Planning of Atombit

A fast-scaling, Palatine-backed, consultancy in the emerging field of Experience Intelligence, required a trusted partner to assess its readiness for growth and insight into delivering value from acquisitions.
Supporting strategy, growth and leadership alignment at ETHOS

ETHOS had grown successfully over three years, but the founders recognised the need to solidify the business and prepare for the next phase of development.
De-risking GCP’s investment in Cloudrock through operational DD

Leading UK PE firm Growth Capital Partners engaged Garwood to assess Cloudrock’s ability to execute its ambitious growth strategy ahead of a potential investment. Working within a tight three-week exclusivity period, we provided a comprehensive operational due diligence assessment, helping GCP make a confident investment decision.
Growing through acquisition at a UK charity

A UK-based charity engaged Garwood to support the acquisition of a complementary consultancy, ensuring a fair valuation, structured incentives and risk mitigation. Working closely with the charity’s financial, legal and due diligence teams, we structured a commercially sound deal that aligned with our client’s mission and long-term objectives.