Episode 13: Marcus Eden-Ellis – The Bid Expert Who’s Turned Selling Into a Science

From instinct to insight: the science of persuasive, value-driven selling In this episode of the Unlocking Value podcast, John Howard speaks with Marcus Eden-Ellis, the founder and chief executive of Bid Perfect, a specialist consultancy that helps organisations compete, persuade, and win. Marcus spent decades in senior sales roles before launching his own firm in 2006. Nearly […]

Episode 8: Craig Herd – Marketing Only Matters If It Goes Somewhere

How to turn consultancy sales and marketing into a real growth engine In this episode of the Unlocking Value podcast, John Howard speaks with Craig Herd, founder of Consultancy Growth.  Craig shares his journey from door-to-door sales at 19, to becoming National Sales Director with a team of 55, to working with a growth enablement […]

Episode 1: Should We Even Consider a Deal?

Real stories from founders and leaders on deciding if – and when – to sell, take investment or stay independent. In this opening episode of the Unlocking Value podcast, we begin a six-part mini series all about the ‘investment story’. To kick things off, we go right back to the first big question founders face: […]

De-risking GCP’s investment in Cloudrock through operational DD

Leading UK PE firm Growth Capital Partners engaged Garwood to assess Cloudrock’s ability to execute its ambitious growth strategy ahead of a potential investment. Working within a tight three-week exclusivity period, we provided a comprehensive operational due diligence assessment, helping GCP make a confident investment decision.

Growing through acquisition at a UK charity

A UK-based charity engaged Garwood to support the acquisition of a complementary consultancy, ensuring a fair valuation, structured incentives and risk mitigation. Working closely with the charity’s financial, legal and due diligence teams, we structured a commercially sound deal that aligned with our client’s mission and long-term objectives.

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