Case studies
Supporting strategy, growth and leadership alignment at ETHOS
The Challenge
ETHOS had grown successfully over three years, but the founders recognised the need to solidify the business and prepare for the next phase of development. While there was no active disagreement among shareholders, they wanted greater clarity on long-term alignment – ensuring they shared the same vision for growth, future ownership, and strategic direction.
Additionally, they recognised the importance of having a more structured approach to financial planning to drive proactive decision-making rather than reacting to market conditions.
The Solution
ETHOS engaged Garwood Solutions to help them set their strategic direction and roadmap. Following an initial project that included facilitated shareholder discussions, strategic planning and financial structuring, they appointed John Howard as a Garwood NED, giving them the benefits of a traditional non-executive director plus access to the wider Garwood team. John’s ability to navigate complex conversations with authenticity and diplomacy made him the ideal partner.
John worked closely with ETHOS on:
- Facilitating open, constructive discussions to align shareholders on ETHOS’s long-term vision.
- Developing a clear strategic roadmap with actionable objectives to drive future growth.
- Implementing a structured financial framework, ensuring greater visibility over revenue forecasting and performance.
- Exploring different perspectives on investment and future opportunities, helping the team consider new avenues for sustainable growth.
The Result
Working with Garwood Solutions has provided ETHOS with:
- A clearly aligned shareholder strategy, ensuring all stakeholders share a unified vision.
- A structured and proactive approach to financial management, improving long-term stability.
- Stronger leadership cohesion, enabling us to move forward with clarity and confidence.
- A more engaged and aligned team, with a values-driven culture supporting ETHOS’s mission.
- Enhanced strategic direction at board level.
